We created the brand for
Provisions, a new wine and
cheese shop in Islington.
The Provisions brand mark is inspired by topographic maps, alluding to the beginnings
of the products they sell. From small producers across Europe, Provisions’ cheese and
wine is farmed by hand, its quality coming from the care and attention paid to every
individual bottle of wine or round of cheese.
The Provisions wordmark is stacked with ‘Wine & Cheese’
The tertiary logo is used for collateral such as tote bags and stickers.
“FAN THE FIRE CREATIVE helped us
turn a concept into reality. We
couldn’t be happier with how the
brand and store turned out.
Ben Proctor, Co-Owner of Provisions
We designed individual info cards that sit infront of each bottle of wine, templated and
easy to update, they allow sales staff to quickly shift stock around the store.
Customers can buy branded refill bottles and top up from one of four rotating
wines on tap.
Left: The store’s popular refill station explained
Right: The five different types of cheese.
We comissioned Alessandro Apai to create an series of illustrations, helping to
demistify the processes of producing wine and cheese and make the foods more
approachable. Illustration became a core component of the wider Provisions brand,
used across event posters, gift vouchers and the website.
French and Italian maps to explain wine regions
Tasting notes posters to assist tasting events
Provisions is now open at
167 Holloway Road, London, N7 8LX